Backlink Checker (Best Tools) for 2020

When you build backlink with another website, a visitor of the other website may click on your backlink and redirected into your website. This process tells the search engine that you have created valuable, relevant and trustable content. 

Determining the number of quality backlinks is one of the most important tasks among SEO checklists. In my previous article, I have shared a guide to understand the type of backlinks and its effect on SEO.  In this article, I am going to share some popular tools list which will help you to analyse backlinks of both your own and competitor’s website.

All over the internet, you can find several backlink checker tools. But, in this article, I am going to analyse which tool is better based. Basically I will analyse popular tools based upon their actual data.

The basic nature of any backlink analysis tool has some common features. 

One of the most important features is analysing both your own and competitor’s website. 

Just explore high domain authority websites where your competitor had built dofollow links. You have to understand the analysis and create your link building strategy accordingly.

Here is a list of tools which will help you to check backlinks for both your own and competitor’s. You can choose any of them based upon your requirements.

Which Tool is Better? (Tool Analysis)

The first thing I will check is how many backlinks each tool found. To complete the test, I have chosen 5 different websites.

Here is the list for your reference: 

  1. loomly.com: Social Media Management Tool
  2. Snappa.com: Infographics Maker (Thumbnail, Banner, Logo etc)
  3. Mangools.com: Keyword Research Tool
  4. Serpstat.com: Growth Hacking Tool (SEO, Marketing, PPC etc)
  5. Automizy.com: Email Marketing Tool

Note: For this analysis, I have focused on the number of referring domains instead of the number of backlinks. Basically, each tool counts backlinks to a little bit of a different process. So comparing tools on backlink counts is like comparing apples with oranges.

Let’s get back to the analysis report directly. Have a look on to it.

Site # 1 Loomly
Tool Name Total Links Total Referring Domains
SEMrush 172.3k 18k
Link Miner 173k 16.2k
Moz Pro 613k 16.7k
Ahrefs 11.3m 15.6k
Site # 2 Snappa
Tool Name Total Links Total Referring Domains
SEMrush 428k 121k
Link Miner 555k 120k
Moz Pro 3.3k 79k
Ahrefs 2.9k 195k
Site # 3 Mangools
Tool Total Links Total Referring Domains
SEMrush 3.5m 54.5k
Link Miner 3.67m 37.4k
Moz Pro 3.3m 38.6k
Ahrefs 4m 29.5k
Site # 4 Serpstat
Tool Name Total Links Total Referring Domains
SEMrush 6.6m 91k
Link Miner 5.54m 70.8k
Moz Pro 8.8m 69.3k
Ahrefs 14.9m 52.1k
Site # 5 Automizy
Tool Name Total Links Total Referring Domains
SEMrush 167.8k 17.5k
Link Miner 168k 15.3k
Moz Pro 608k 15.2k
Ahrefs 912k 14.9k
And the Best Tool is…

As you can see, SEMrush has found more referring domain links compared with other tools and it’s pretty easy for anyone to analyse the backlinks. You can always sort the backlinks on the basis of when it was first discovered and get other important details like Anchor text, the total number of internal links and external links on that page if the links are nofollow or dofollow.

Although, you can choose another tool for backlink strategy. As I told earlier, you can choose any tool based upon your requirement. But, when it comes to finding the highest number of inbound links, I always prefer SEMrush to be the best of the bunch.

Over to You: It is the time to hear what you have to say. Has my article been helpful to you? Let me know about this over the comment section. Also, if you found this article helpful, you can share this on your social media profiles.

Good Luck.

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