Why use a video marketing tool?
According to Social Media Today: No doubt you’ve heard the stats – online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.Among the key data points:
- 90% of consumers say video can help them make buying decisions
- Mentioning the word ‘video’ in your email subject line increases open rates by 19%
- Video on landing pages can increase conversions by up to 80%
According to Hubspot: In early 2017, it had found that 63% of businesses were using video as a marketing tool. By the start of 2018, that had risen to 81%. Now, as we arrive in 2019, the number has increased again to 87%.
Statistics proved how video marketing is gaining on social media marketing. Time spent watching video on Instagram is up more than 80% year over year, while the number of videos produced per day has increased by four times from last year.
How well is sponsored content doing?
According to Tubular’s new sponsored social video intelligence product, DealMaker, views on branded video content have increased 258% on Facebook and 99% on YouTube.
Just using the right tool will boost your social media goals in less time.
Suggested Read: Social Media Management : Key to Digital Success
Let’s get started.
One Stream :
This is my personal favourite tool which should bookmark by every content creator. With One Stream, you can go live to your favourite social media with your pre-recorded video from your computer drive or Dropbox or Google Drive. You can schedule your live stream up to 60 days in advance. Currently, One Stream supports Facebook, Twitter, YouTube, and Periscope. If you have a ton of pre-recorded videos that you want to stream live, you can use the scheduling feature to fill your social media calendar for live videos.
Loomly is one of the best social media management tools. You can manage all of your social media contents (both organic & paid posts) from one platform.
While using Loomly, you will not run out of inspiration. Because it provides post ideas based upon trending topics and RSS feeds on your choices.
Loomly allows you to plan content ahead of time. Just take your time and schedule your post to Facebook, Twitter, Pinterest and Linkedin, Loomly will publish it for you.
Currently, there has no support for the Instagram schedule post. But as per their official site, native support for this network is coming soon.
Loomly allows you to respond to your audience in one place and help you to understand your social media performance with its powerful analytics tool. You can identify which topic or content types are popular with your audience.