Build an Audience Base on YouTube
Defining target audience is mandatory for all YouTubers. You should think and research properly to grow on YouTube.
For example, you want to start a YouTube channel for people who want to lose weight. Yes, it is a specific niche.
But there has a problem. You need to narrow down your audience level to be more specific.
For example, I have created below screenshot for your reference.
Method 1: Manual
Normally people choose their niche perfectly but don’t narrow down to be more specific. To grow on YouTube, you need a specific and focused audience requirement.
For example, I have searched for the query “weight loss tips for women over 40” on YouTube.
Here you have started to get opportunities.
People already uploaded videos on the same topic and they have a healthy audience circle. You just need to start interacting with the audience.
Since commenting is a very old and popular strategy to convert competitor’s viewers into your subscribers.
Also, there has a great chance where competitor’s audience has asked some question and you have answered with an example of your content.
Method 2: Automatic
I have narrowed and specified my audience type.
Is this strategy helpful to grow on YouTube?
Of course helpful.
Let me explain this.
There has a tool called VidIQ (free tool) which helps me by suggesting what I should do to grow on YouTube. When I open/play any video on YouTube, this tool shows some important analytical data besides the video.
And the best part is, I don’t need to install any software or login into separate website to get these data.
Before dive into deeper level, check out below screenshot first.
Here I have found the top competitor’s list on the specific audience type and related channel keyword suggestion.
These keywords are required for your YouTube channel, not for your video contents. Video keywords used to rank videos on search results where channel keywords required to rank channel on search results. But remember, both are important to grow on YouTube.
Suggested Read: YouTube Keyword Tag – The Ultimate Guide for SEO
Can you see video optimisation opportunities?
Let me explain.
Here Added Last 7 days means no video added on YouTube on the specific search query from last 7 days.
CC: 3/20 means 3 videos have closed caption (subtitles) out of 20. You can create a content with presentable subtitle to get a global multilingual audience.
In this process, you can use YouTube’s inbuilt closed caption feature or create a personalised caption while editing your content.
Avg Age: 2 years: Creators are uploading 1 vide in 2 years.
Times in Title and Times in Desc. indicating creators are not uploading optimised video title and descriptions on this specific topic.
Here the term “weight loss tips for women over 40” has got a low score based upon content requirement over YouTube search results.
And as I have told earlier, I don’t need to go anywhere. I have found all these data in the YouTube interface.
Have a look onto this.
If you want to grow on YouTube, no one is stopping you to get several important suggestions to have a great creator experience over YouTube.
Research and Analyse Competitors
Now I like to share another important and great feature of VidIQ. This tool provides an opportunity to analyse competitor’s keywords so that you can utilise the best keywords into own video. This is another helpful feature which will help you to grow on YouTube.
Recalling previous search result for the term “weight loss tips for women over 40”.
Here I will analyse the 3rd Video on search result. Also, I will share how to collect data from the video to improve my own content.
But why did I ignores to analyse the 1st and 2nd one? Because those are ranked better than the 3rd one.
To grow on YouTube, you should have an analytical mind as well as creative. Just check out total views, years and like-dislike ratio for the 3 videos.
3rd video has got a better view in 1 year compared to 1st and 2nd video. Also, it has a better ratio of like and dislike (i.e. 97% where 1st and 2nd is on 89%).
That is the reason I have chosen the 3rd one. Maybe, this video ranked 3rd in this year. Realising the competition and SEO friendliness, 3rd one may break search result in future.
Now, I like to explore competitor’s keyword tags. Here Once, I have played the 3rd video, I have found some important data right panel on the YouTube interface.
Here is the first example of channel tags used by this creator. Have a look onto this.
Now check out video tags used to rank on search result.
Here is the good news is, you can copy these keyword tags and paste onto your video content. Have a look on the right side corner to find options to download in CSV format and copy those keywords.
Install VidIQ Free Extension and enjoy.
Optimise Your Contents (Video Optimisation Checklist)
Here another important feature by VidIQ will help to grow on YouTube. Often, people upload video but forget to maintain a proper optimisation checklist.
VidIQ is providing an inbuilt optimisation checklist to help you while you will upload any content on your channel.
Let’s have a look on the screenshot.
Also, don’t forget to Install VidIQ Free Extension.
Keep Your Audience Happy
When you are creating contents for your audiences, you became responsible to keep them happy. In this digital revolution, it becomes very easy over social media.
But, every social media has a different way to interact with the audience. You need to understand the proper utilisation. Here are some examples for your reference.
Here, introducing another great tool for YouTube creators, OneStream.
As you can read from it’s graphic, this tool is great for creators who like to go LIVE to interact with their audience.
But the best part is, you don’t need to go live actually. Here you will get access to upload and schedule your pre-recorded video at max 60 days before.
Why you need this tool?
- Shoot a single video and schedule in multiple social media as a LIVE SCREAMING video to interact with your audience.
- This feature is available up to 40+ social media including YouTube, Facebook and Instagram.
- You can schedule your videos up to 60 days advance.
If you are a LIVE SCREAMER, this is a must-use tool for you. Create a free account on OneStream Now.
Over to You: Reality check. Let me tell you the bitter truth. Growing on YouTube is not a one night trick nor a magic trick. It is a continuous process to learning new things from competitors and improvising own content. So, plan how you are going to build your strategy.
Also, don’t forget to share this content on your social media. (Click to Tweet)