Last updated on May 22nd, 2020 at 09:55 am
Youtube video title takes an important part to improve video performance. There have two main reasons why you should put a catchy title for your video.
1# CTR (Click Through Rate):
Your video Thumbnail and Title helps people to decide whether to watch or not. This process calls CTR. You can check your CTR performance on YouTube Creator Studio.
2# Video SEO:
Putting your focus keyword on your video Title will help YouTube to rank your videos. YouTube Video title is nothing but a piece of metadata. When it is a matter of video SEO, adding your keywords into your Title is a must work job.
YouTube algorithm pays special attention to the first few keywords while SEO. So, make sure your first keywords on the catchy title should match with your targeted keywords.
Now we have got a beautiful travel video from “Kritika Goel“. For example, the target keyword for this video is “Travel” and “Sikkim”.
As you can see, Kritika includes her targeted keyword into the video title.
Optimize your Title to Improve CTR:
Click-Through-Rate plays an important part in your video recommendation algorithm. YouTube suggests your contents when your video gets lots of clicks.
Here are some tips to improve your CTR with a Catchy title.
Grab Audience Attention:
Include an eye-catching word into your title.
For example, here Technical Guruji created an unboxing video for Realme 5s. It is most important while watching an unboxing video, device cost must be under control of audience budget.
As you can see, Technical Guruji includes a catchy keyword in his video Title to give a hint to his audience. “Best in Budget” keyword grabs audience attention.
Avoid Clickbait for Your Long Term Success:
Do not use misleading titles or thumbnails to get the view of your contents.
Over the last few years, YouTube has clamped down on clickbait. As per YouTube, clickbait can “…hurt your chances of being recommended to new viewers”.
How to YouTube know if something is clickbait?
Well, YouTube pays close attention to how users interact with a video after they click on it. If people drop off within the first few seconds, it means the video has a misleading title that tricks people.
An ultra-practical way to come up with a great title:
The title of your content plays a major role in the success of your YouTube journey. For this, use an Excel Sheet to choose a perfect title for your content.
You will be surprised how many ideas you will get just because you will have a clear direction of what your title should express.
Step 1: To achieve clarity, point out specific words which you need to use in your title. Write in the first row in the Excel Sheet about your post as many words as you need.
For example, I wrote below title while creating this post.
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Step 2: Try to come up with a title for each of the 7 formulas. You can create as many title versions as you like for each formula. But try to create at least one for each.
Achievement of Goal: Struggling to come up with the engaging title? These mini-steps will make it a breeze.
Super Curiosity: Did you know that you can create a perfect title just by filling an Excel Sheet?
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The Super Valuable Resource: Fill this Excel Sheet to create a title your readers can’t ignore.
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Step 3: Now its time to analyse your title and choose the perfect one. Check your title score from below free tools:
At the end of this research, you will get a table that will look like this. You can choose your perfect title based on the best average score.
Click to Download to get this excel file as a template
Next time make sure you are uploading a title optimized video on your channel. If you have learned something new, do support by tweeting this. (Click here to Tweet)